yvette-portrait3Yvette Switalski has worked in marketing for over 20 years …

…in Australia, Asia and London, where she has worked for Westfield Shopping Centres, City of Melbourne (Director of Marketing – Retail) and co-founded Villa & Hut Furniture and Homewares and Villa & Hut Cafes.

Yvette understands small business from both sides of the counter and therefore knows the challenges and time consumed to run a small business – which is why IYFM was created to assist with giving cost effective solutions to small business owners and speaking in plain language.

Yvette is also director/owner of a business called, Retailiation Consulting Group P/L, which provides marketing services for small retail strip centres as well as being a Small Business Mentor working one on one with small businesses and undertaking training and workshop sessions for Women in Business Groups.


Increased sales and profit

With 50% of the Australian population signed up to Facebook and 1.06 billion users worldwide, a Facebook page has many potential benefits for your business. While some of these benefits are similar to having a website, a number are unique to Facebook. Combined with your website, the benefits listed below can lead to increased sales and profits for your business.

Share basic information about your business

Your Facebook page is a place where you can publicise your business name, address and contact details, and briefly describe your products and services.

Share pictures and videos from your business

Facebook lets you upload pictures and videos from your business. This can be a powerful way to communicate with customers and potential customers, allowing them to see your product or service without having to visit your premises.

Facebook also allows users to ‘tag’ photos to indicate if a Facebook friend appears in them. This function can be used to promote your business.  This increases the level of interest in the picture, and your business.

Talk to existing and potential customers

You can use Facebook to ‘talk’ to existing and potential customers by posting and receiving messages. You’ll have much greater success if you share information related to your business that is actually useful or interesting to other users. This increases your credibility and promotes your business by building long-term relationships with other users.

Raise brand awareness and promote positive word-of-mouth

You can increase your business’s profile on Facebook by encouraging existing and potential customers to click the ‘Like’ button on your Facebook page.

Facebook can steer traffic to your website

Include a link to your website on your Facebook page. Many businesses report that the greatest benefit of Facebook is the extra traffic that it steers to their site.

Targeted advertising

Facebook can analyse all the information that millions of users enter into their profiles.

Offer deals through Facebook Places

Facebook Places allows users to ‘check in’ on mobile devices at a particular place, so that their friends can see their location on Facebook.